The history of Elementi – from its origins in Los Angeles to Europe

The history of Elementi – from its origins in Los Angeles to Europe
Elementi Logo – Official Brand of GFRC Fire Pits & Concrete Furniture

The Elementi brand was founded in Los Angeles, USA, in 2015. From the very beginning, the vision was to combine
art, craftsmanship and the aesthetics of outdoor living. With a team of artists, engineers and
craftsmen, a collection of fire pits and concrete furniture was created that combines modern design and functionality.

The foundation in Los Angeles

In the early days, Elementi developed its first gas fireplaces and concrete furniture, which quickly attracted a lot of attention on the US market
. The location in Los Angeles not only offered creative inspiration, but also access to an international network
of designers and partners. Even then it was clear: Elementi should not only manufacture products, but also create a lifestyle.

The vision of the brand

Since its foundation, Elementi has pursued a clear guiding principle: “Beauty is the foundation of everything”.
This means that every product must be both aesthetically pleasing and technically reliable.
This philosophy shapes the entire development process – from the choice of materials and the burner system to the finished
fireplaces and furniture.

Expansion into Europe

With growing international demand, OCEAN ROCK EU GmbH was founded in Germany in 2022.
Today, it is responsible for sales, logistics and marketing in the European market.
Thanks to local warehousing and a network of specialist retailers and online stores, customers throughout Europe can be supplied faster
and more efficiently.

Elementi as an international brand

Today, Elementi is represented in North America, Europe, Australia and the Middle East.
While the US market continues to account for around two thirds of sales, Europe is becoming increasingly important and
is developing into a strong pillar of the brand. With its dual focus on the USA and Europe, Elementi
is ideally positioned to further expand design, quality and innovation worldwide.

Conclusion

From its beginnings in Los Angeles to the founding of OCEAN ROCK EU GmbH, the history of Elementi is an example of
successful internationalization. With a clear vision, high-quality materials and a strong team,
Elementi creates products that are not only functional, but also a statement for modern outdoor living.