Elementi in Europe – design, sales and future plans
Elementi took an important step by founding Elementi EU GmbH in 2022,
to specifically serve the European market. Today, Europe accounts for around a third of the brand’s total turnover –
proof of the growing importance of design, quality and sustainability in the European outdoor living segment.
Why Europe is a key market
The European market is characterized by a high demand for durable, design-oriented outdoor products.
While North America continues to account for around two thirds of sales, Europe is growing steadily thanks to specialized sales channels,
e-commerce platforms and regional partners. In Germany, France and Scandinavia in particular,
Elementi fireplaces and concrete furniture are now firmly established.
The role of Elementi EU GmbH
Based in Germany, Elementi EU GmbH handles warehousing, logistics and sales for the whole of Europe.
This shortens delivery times and improves services for specialist dealers and end customers.
Local structures make it possible to react flexibly to market requirements and reliably guarantee the availability of products
.
Partnerships with leading retailers
Elementi works with well-known European sales partners – including large DIY chains such as
OBI and Bauhaus as well as top-class furniture and furnishing stores such as the WSI Group‘s
brand. These collaborations ensure that Elementi products are available to a wide audience both in brick-and-mortar
stores and online.
Design, quality and sustainability
Elementi stands for a clear positioning in Europe: design, quality and sustainability.
Products such as fireplaces made of GFRC concrete or furniture with natural stone and metal accents combine modern
aesthetics with high functionality and durability. In times of increasing environmental awareness, Elementi
relies on robust materials and efficient production processes that guarantee a long service life.
Future plans for the European market
In the coming years, Elementi plans to expand its product lines to include outdoor kitchens and
other furniture series. At the same time, production capacity is set to increase from the current 30,000-40,000 to up to 60,000 units
per year. With innovative designs, close collaboration with European designers and a strong focus
on sustainability, Elementi will continue to expand its presence in Europe.
Conclusion
Europe has long been more than just a secondary market for Elementi – it is a central component of the brand strategy.
With Elementi EU GmbH, strong sales partners and a clear focus on quality and sustainability
, the brand is ideally positioned to make a lasting impact on outdoor living in Europe.