Why Europe is a key market

The European market is characterized by a high demand for durable, design-oriented outdoor products.
While North America continues to account for around two thirds of sales, Europe is growing steadily thanks to specialized sales channels,
e-commerce platforms and regional partners. Germany, France and Scandinavia in particular are
Elementi fireplaces and concrete furniture are now firmly established.

The role of OCEANROCK EU GmbH

Based in Germany, Elementi EU GmbH handles warehousing, logistics and sales for the whole of Europe.
This can shorten delivery times and improve services for specialist retailers and end customers.
Local structures make it possible to react flexibly to market requirements and reliably guarantee the availability of products
.

Partnerships with leading retailers

Elementi works with well-known European sales partners – including large DIY chains such as
OBI and Bauhaus as well as top-class furniture and furnishing stores such as the WSI Group‘s
brand. These partnerships ensure that Elementi products are available to a wide audience both in brick-and-mortar
stores and online.

Design, quality and sustainability

Elementi stands for a clear positioning in Europe: design, quality and sustainability.
Products such as fireplaces made of GFRC beton or furniture with natural stone and metal accents combine a modern
aesthetic with high functionality and durability. In times of increasing environmental awareness, Elementi
relies on robust materials and efficient production processes that guarantee a long service life.

Future plans for the European market

In the coming years, Elementi plans to expand its product lines to include outdoor kitchens and
other furniture series. At the same time, production capacity is set to increase from the current 30,000-40,000 to up to 60,000 unitsper year. With innovative designs, close collaboration with European designers and a strong focus
on sustainability, Elementi will continue to expand its presence in Europe.

Conclusion

Europe has long been more than just a secondary market for Elementi – it is a central component of the brand strategy.
With Elementi EU GmbH, strong sales partners and a clear focus on quality and sustainability
, the brand is ideally positioned to make a lasting impact on outdoor living in Europe.

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Durable materials for less resource consumption

Elementi fireplaces and concrete furniture are made from particularly
resistant materials such as GFRC concrete, natural stone or
temperature-resistant special cement.
Thanks to this quality, the products remain stable and attractive for many years,
thereby conserving resources and reducing waste.

Efficient supply chains

A global distribution network with locations in the USA, Europe and Asia
enables shorter delivery routes and lower transportation costs.
Less logistics effort not only means faster deliveries,
but also a smaller ecological footprint.

Expanding production for the future

In the coming years, Elementi plans to increase its production capacity from the current
30,000-40,000 to 50,000-60,000 GFRC products per year.
This expansion goes hand in hand with investments in new technologies, stricter
quality controls and even more efficient production.

New product categories

In addition to the established fireplaces and concrete furniture, Elementi is working on expanding the range at
.
The plans include

• Outdoor kitchens – for a complete outdoor living experience.
• Bathroom furniture – high-quality solutions for indoor and outdoor areas.

These expansions demonstrate the company’s ambition to set new trends in the outdoor sector
and to establish Elementi as a holistic lifestyle brand.

Conclusion

With durable materials, a global distribution system and clear plans
for increasing production, Elementi is well prepared for the future.
New product categories such as outdoor kitchens and bathroom furniture will expand the portfolio
and further strengthen Elementi’s position as a trendsetter for outdoor fireplaces and furniture
.

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A strong R&D team

Elementi’s research and development team consists of
12 experienced engineers and designers.
Their mission is to develop products that are both technically
reliable and aesthetically unique.
The combination of engineering and design creates a clear
profile: Elementi products are innovative, durable and design-oriented.

Cooperation with international designers

To create a global design language, Elementi works with
designers from Europe and the USA.
These partnerships bring different cultural perspectives to
and ensure that new products reflect both international trends
and Elementi’s identity.

Annual launch of new collections

For Elementi, continuous innovation means regularly launching
new product series on the market.
New fireplace models and furniture designs are introduced every year,
responding to current customer needs and market trends.

Balance between ODM and own brand

In addition to developing its own brand, Elementi also works in
ODM partnerships with professional brands.
This approach promotes the exchange of knowledge, expands the technological
base and at the same time strengthens the innovative power of the own brand.
The result: a diverse portfolio that ranges from customized solutions
to internationally sought-after series products.

Conclusion

Research & development is not just an internal process at Elementi,
but a central component of the brand strategy.
With a strong team, international collaborations and the continuous
introduction of new products, Elementi is committed to sustainable innovation.
This results in fireplaces and furniture that stand for quality and design worldwide.

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Beauty is the foundation of everything

For Elementi, beauty is not a superficial detail, but the starting point for every product.
Whether a fire pit or coffee table – every design follows the idea that aesthetics and function are inextricably linked
.
This results in products that fit seamlessly into modern outdoor landscapes and at the same time
create a visual highlight.

Form & function in harmony

At Elementi, good design always means the perfect balance between form and function.
One example is the gas fireplaces: They are not only a source of heat, but also an
architectural design element.
With clear lines, high-quality materials and practical operation, they become the focal point
of any garden or patio.

Collaboration with international designers

Elementi works closely with designers from Europe and the USA.
These collaborations bring in different cultural perspectives and ensure that each new product is both innovative and timeless,
.
Every year, new collections are created that set trends while preserving the brand’s DNA.

Fireplaces as an outdoor design statement

Elementi fireplaces are more than just functional products.
They transform the outdoor area into a stylish outdoor living room.
As an outdoor design statement, they combine art, craftsmanship and technology
and lend any space a unique atmosphere.
Customers are not just opting for a practical product, but for an
experience of aesthetics, comfort and lifestyle.

Conclusion

Elementi’s design philosophy shows how closely art and function can be linked in outdoor living
.
With the guiding principle “Beauty is the foundation of everything”, Elementi
has established itself as a brand that creates products that are both practical and aesthetically
groundbreaking.
Each fire pit is a piece of outdoor art – and a statement of modern design.

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Gas fireplaces

Gas fireplaces are the heart of Elementi. They combine convenient operation with
an impressive flame pattern and are available in numerous designs – from classic round
to modern angular.

Ethanol fireplaces

For even more flexibility, Elementi also offers ethanol fireplaces.
These can be used independently of the gas connection and are perfect for balconies, smaller gardens
or indoor areas with a special ambience.

Concrete furniture

In addition to fireplaces, Elementi is also known for its concrete furniture. The collection includes
coffee tables, side tables and dining tables, which are made from GFRC concrete and combine timeless elegance with
robustness.

Accessories

Matching accessories are available for maximum functionality: tank cover, windbreak, glass, cover hoods
and much more. This allows the fireplaces to be customized and optimally protected.

Future product lines

Elementi is looking ahead: in addition to fireplaces and furniture, outdoor kitchens
and bathroom furniture are also being planned. This will make the range even more versatile and address
new target groups in the outdoor living sector.

Conclusion

Whether gas fire pits,
concrete furniture or practical accessories –
Elementi offers a diverse portfolio for stylish outdoor living.
With innovative materials and a clear design claim, the brand sets standards in the area of fire pits and garden furniture.

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The 12 quality checks at a glance

Every component is checked several times during the manufacturing process. This ensures that only flawless products leave the factory:

• Incoming material inspection – only inspected raw materials reach the warehouse.
• Body shaping & surface inspection – no cracks or defects in the concrete.
• Heat resistance test – patented special cement withstands high temperatures.
• Intermediate inspection in the semi-finished product warehouse – early quality control.
• Installation of the burner system – precise processing of 304 stainless steel.
• Leak test – no gas leaks, absolute safety.
• Function test of the flame effect – uniform, stable flame pattern.
• Safety check of the ignition – double ignition needle for reliable start-up.
• Automatic switch-off function – protection against unintentional gas leakage.
• Final inspection in the finished goods warehouse – only inspected products go on to the next stage.
• Random checks before dispatch – additional security for customers.
• Traceability & root cause analysis – every product is documented.

CE and CSA certification

Elementi fireplaces comply with the European CE directives and the North American
CSA standards. These certifications confirm that the products meet the highest requirements
in terms of safety, environmental compatibility and energy efficiency.

The 304 stainless steel burner system

The heart of every fireplace is the burner system. Elementi only uses
304 stainless steel, a material that is corrosion-resistant and extremely durable.
The design ensures an optimum flame shape and a heat output of up to 16 kW.
This creates an even flame pattern that is both atmospheric and efficient.

Intelligent security systems

In addition to material and quality control, technical safety plays a central role:

• Double ignition needle – for reliable ignition at the first attempt.
• Automatic safety cut-out – the gas supply is stopped immediately in the event of a flame failure.
• Manual check – all systems are checked by technicians before delivery.

Conclusion

The combination of 12 comprehensive tests, internationally recognized certifications
and innovative safety systems makes Elementi fireplaces a safe choice
for gardens, patios and restaurants. Customers can rely on this:
Quality and safety are guaranteed with Elementi.

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GFRC concrete at the heart

Elementi has been using GFRC concrete (glass fiber reinforced concrete) for years. This material
combines lightness with high stability and makes the products particularly resistant to
everyday wear and tear. For customers, this means easy handling and durable outdoor products.

Technological innovations at a glance

• Patented cement: Specially developed heat-resistant cement that does not crack even at extreme temperatures.
• 3D high-pressure injection molding: A technology that almost doubles the strength and creates smooth, robust surfaces.
• Weather resistance: Even at -40 °C in northern European winters, the structure remains stable and unchanged.

More than just concrete

In addition to GFRC concrete, Elementi integrates other materials into its collections. Natural stone, porcelain
and metal complement the designs and open up new creative possibilities. This results in
furniture and fireplaces that are not only functional, but also create architectural highlights in the garden
or on the patio.

Practical example

An Elementi fireplace can serve as a central design piece in the outdoor area: robust thanks to GFRC concrete,
elegant thanks to natural stone elements and durable thanks to weatherproof processing. Each product thus becomes a
statement for modern outdoor living.

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The foundation in Los Angeles

In the early days, Elementi developed its first gas fireplaces and concrete furniture, which quickly attracted a lot of attention on the US market
. The location in Los Angeles not only offered creative inspiration, but also access to an international network of designers and partners. Even then it was clear: Elementi should not only manufacture products, but also create a lifestyle.

The vision of the brand

Since its foundation, Elementi has pursued a clear guiding principle: “Beauty is the foundation of everything”.
This means that every product must be both aesthetically pleasing and technically reliable.
This philosophy shapes the entire development process – from the choice of materials and the burner system to the finished
fireplaces and furniture.

Expansion into Europe

With growing international demand, OCEAN ROCK EU GmbH was founded in Germany in 2022.
Today, it is responsible for sales, logistics and marketing in the European market.
Thanks to local warehousing and a network of specialist retailers and online stores, customers throughout Europe can be supplied faster
and more efficiently.

Elementi as an international brand

Today, Elementi is represented in North America, Europe, Australia and the Middle East.
While the US market continues to account for around two thirds of sales, Europe is becoming increasingly important and
is developing into a strong pillar of the brand. With its dual focus on the USA and Europe, Elementi
is ideally positioned to further expand design, quality and innovation worldwide.

Conclusion

From its beginnings in Los Angeles to the founding of OCEAN ROCK EU GmbH, the history of Elementi is an example of
successful internationalization. With a clear vision, high-quality materials and a strong team,
Elementi creates products that are not only functional, but also a statement for modern outdoor living.

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